The way the reporters talk about store brands, you'd think they'd just discovered something new:
- "They often cost significantly less than their brand-name counterparts!"
- "They look almost exactly the same!"
- "They actually taste ok!"
(I haven't been paying close attention... I wonder if these reporters have blown the lid off the fact that there are also generic brands of other products-- toiletries, for instance. When will I see the exposé on shampoo or paper napkins? I'm on the edge of my seat!)