Just Don't Get It: Moustache Edition

Ok, admittedly, I'm not always usually ever the first to know about the latest fads.  However, often I can at least more or less "get" them and their appeal.  Cupcakes?  Owls?  Nyan Cat?  Sure, those are fine.  I can see how they might've become popular.  (I even like all three of those.)  This fake moustache craze that's been going on for years (?), though, I just don't get. 

How did this fake moustache thing even get started?  Does anyone know? All I know is that I've been seeing them with increasing regularity over the past year or so, and I think they're kind of gross.  Yeah, that's right, I said it. ;o)  Call me an old fuddy-duddy, but I'm not a fan.  (Some) real moustaches are ok, as long as they aren't hideous.  (If you aren't sure whether or not your moustache is hideous, please ask a trusted friend.  Either that or embrace the hideousness and try not to be offended when people look away with an ill-concealed expression of disgust... and possibly a little fear.) 

Again, to restate:
Real, non-hideous moustaches? Ok. 
Fake ones?  Popping up everywhere?  Next fad, please!