"Abercrombie to pay 'Jersey Shore' cast to stop wearing its clothes."
"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,“ an Abercrombie & Fitch spokesperson said in a statement. “We have also extended this offer to other members of the cast, and are urgently waiting a response."
It's even funnier when you consider that Abercrombie & Fitch doesn't exactly have a sterling reputation, itself.
Sure, it's probably just a way to get some free advertising, but I'm still amused.
Funny... I've never watched "Jersey Shore"-- never shopped at Abercrombie & Fitch. (I don't know if there's even one anywhere in this area. Maybe in one of the malls?) So how do I know anything about either one? Clearly, both entities have done a good job of getting into the news.